ARORA, Richa; TYAGI, Parul. A Comparative Study on Search Engine Optimization and Search Engine Marketing: Optimizing Strategies in Business Growth. International Journal of Convergent Research, Gurugram, India, v. 1, n. 1 | July - December, 2024. Disponível em: https://ijcres.in/index.php/ijcr/article/view/25. Acesso em: 2 aug. 2025.