Data-Driven Entrepreneurship: Exploring People Analytics in Delhi SME Startups

Abstract

Purpose: This study aims to investigate the implementation of HR policies and the utilization of people analytics in SME startups based in Delhi, through a content analysis of Glassdoor reviews. The study seeks to identify the major issues employees face in SME startups, examine the alignment between company values and HR systems, compare the performance of different startups based on employee reviews, and provide suggestions for incorporating and improving people analytics practices.
Methodology: This research conducts a content analysis of Glassdoor reviews for 10 SME startups in Delhi: Niro Street, Quick Drycleaning, Bech De Khareef Le, Buyume, Tradeboox, Bookkeeper, Acropolis Infotech, Gadget Wood, Get Me a Shop, Transjovan Capital. The content analysis involves the identification of key themes and patterns related to HR policies, company values, management practices, and the implementation of people analytics. Insights obtained from the analysis are used to address the research goals.
Findings: The content analysis reveals insights into the major issues faced by employees in Delhi SME startups, the alignment between company values and HR practices, and the perceived effectiveness of people analytics implementation. It provides comparative insights into the performance of the 10 startups based on employee reviews, highlighting areas of strength and areas for improvement.
Practical Implications: The findings of this study offer practical implications for HR practitioners and startup leaders in Delhi. By understanding the challenges and opportunities identified through content analysis, startups can make informed decisions to improve employee satisfaction, align HR practices with organizational values, and enhance the implementation of people analytics for strategic decision-making.
Originality and Value: This research contributes to the understanding of people analytics in Delhi's SME startup ecosystem by leveraging employee-generated data from Glassdoor. It provides valuable insights into the HR practices, company values, and implementation of people analytics in startups, offering actionable recommendations for fostering a culture of data-driven entrepreneurship in Delhi.