Leveraging Artificial Intelligence for Personalized Promotion Strategies on Social Media Platforms: Opportunities, Challenges, and Ethical Implications

Abstract

AI has changed marketing, especially on social media, by letting folks do personalised ads. With machine learning and natural language, marketers can look at tons of data to make custom ads. This way, there are lots of good things like better engagement from customers and more people buying stuff. But it also comes with big challenges like unfair bias in algorithms and problems with keeping data private. The ethics of using AI for targeted ads on social media are super important. Being clear about what's happening, making data safe, and trying to be fairer by using all kinds of different data is key. People in charge have gotta make rules to make sure AI in marketing is fair and not unfair to anyone. Schools can help out with this by pushing for research that looks into AI, marketing, being fair, and how people shop. To do a good job with these fancy personalized ads driven by AI, marketers need to learn about AI, teach customers about it, and come up with rules that keep everyone safe. Keeping the balance between new cool stuff and looking out for people is super important. Gotta always check and change what's right to keep up with new problems and tech changes. This bit talks about how important it is to get this balance right and always be ready to deal with whatever comes up in the world of AI
driven marketing.